Wednesday, February 22, 2012
Fear-Based Appeals in Social Marketing
If it is, then what's the most effective use of fear-based appeals?
1. We have to believe there is a real, credible threat
2. We have to believe that we (or our family) are affected by it
3. We have to believe that the solution presented is real and credible - it has to make sense to us
Question: Is this a real threat? Am I susceptible?
No -- then we attempt to control the fear through denial/avoidance (don't think about it)
Yes -- Is the recommended response effective?
No -- then we attempt to control the fear through denial/avoidance
Yes -- then we attempt to control the danger through taking action
Fear appeals may be used effectively, however, positive appeals can be more effective - "if you take action, these are the great benefits..."
Social Workers have many super powers, you realize. Here are two... 1. Empathy This means truly and deeply understanding and accepting t...
Article Excerpt: "A consistent finding in psychotherapy research is that the quality of the therapeutic alliance is one of the best p...
Abstract: "Adolescent depression, particularly where suicidal behaviour is involved, is a complex and pressing mental health problem ...
If you are the mother of a 6-12 year old anxious child, you may be interested in a study being conducted by researchers at UCLA. The purpose...