Abstract:
Word associations or verbal synesthesia between concepts of color and emotions were studied in Germany, Mexico, Poland, Russia and the United States.
With emotion words as the between-subjects variable, 661 undergraduates indicated on 6-point scales to what extent anger, envy, fear, and jealousy reminded them of 12 terms of color.
In all nations, the colors of anger were black and red, fear was black, and jealousy was red.
Cross-cultural differences were:
(a) Poles connected anger, envy, and jealousy also with purple
(b) Germans associated envy and jealousy with yellow; and
(c) Americans associated envy with black, green, and red,
(d) but for the Russians it was black, purple, and yellow.
The findings suggest that cross-modal associations originate in universal human experiences and in culture-specific variables, such as language, mythology, and literature.
The Colors of Anger, Envy, Fear, and Jealousy: A Cross-Cultural Study
Ralph B. Hupka, et al
Journal of Cross-Cultural Psychology, Vol. 28, No. 2, March 1997
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